To create aesthetic, high-quality content for the clothing brand and expand reach through social media integration via opinion leaders.
A private dinner at Gastrotheatre Kaleidoscope as an immersive fashion experience.
Inviting opinion leaders through personal looks: ENCELADE dresses selected in the aesthetic of the gastro-show "Seven Wonders of the World" — as the first touchpoint with the project.
We structured the special project around multiple touchpoints.
First, we developed a look selection system: 9 opinion leaders and their partners chose ENCELADE dresses in advance through a dedicated service, ensuring no two outfits were the same.
The first touchpoint followed — invitation delivery:
a courier in costume delivered the dresses in branded packaging created specifically for the collaboration, along with a personal invitation and individual show tickets. This stage was accompanied by the first posts from opinion leaders tagging both brands and announcing the event.
The event itself took place as a private dinner at the gastro-show "Seven Wonders of the World".
Guests were greeted by costumed staff, welcomed with drinks and appetisers, and then immersed in an immersive gastronomic performance featuring actors, waiters, and a lighting narrative referencing different eras and cultures.
All guests wore Insulate dresses selected in line with the project concept. Photographers and videographers worked on-site to capture visual content.
The second touchpoint — posts from the event itself.
The third — post-event recaps and reviews with professional photographs.
We structured the special project around multiple touchpoints.
First, we developed a look selection system: 9 opinion leaders and their partners chose ENCELADE dresses in advance through a dedicated service, ensuring no two outfits were the same.
The first touchpoint followed — invitation delivery:
a courier in costume delivered the dresses in branded packaging created specifically for the collaboration, along with a personal invitation and individual show tickets. This stage was accompanied by the first posts from opinion leaders tagging both brands and announcing the event.
The event itself took place as a private dinner at the gastro-show "Seven Wonders of the World".
Guests were greeted by costumed staff, welcomed with drinks and appetisers, and then immersed in an immersive gastronomic performance featuring actors, waiters, and a lighting narrative referencing different eras and cultures.
All guests wore Insulate dresses selected in line with the project concept. Photographers and videographers worked on-site to capture visual content.
The second touchpoint — posts from the event itself.
The third — post-event recaps and reviews with professional photographs.