Special Project "Dress To Dine"

Gastrotheatre Kaleidoscope × women's clothing brand ENCELADE
/ Client
Gastrotheatre Kaleidoscope × women's clothing brand ENCELADE
The project generated high organic reach through multiple touchpoints with the same target audience. Influencer content boosted the brand's social media presence and directly contributed to growing interest and sales conversion, positioning Insulate in the context of a cultural and aesthetic experience.
Task

To create aesthetic, high-quality content for the clothing brand and expand reach through social media integration via opinion leaders.

Idea

A private dinner at Gastrotheatre Kaleidoscope as an immersive fashion experience.
Inviting opinion leaders through personal looks: ENCELADE dresses selected in the aesthetic of the gastro-show "Seven Wonders of the World" — as the first touchpoint with the project.

Implementation

We structured the special project around multiple touchpoints.
First, we developed a look selection system: 9 opinion leaders and their partners chose ENCELADE dresses in advance through a dedicated service, ensuring no two outfits were the same.

The first touchpoint followed — invitation delivery:
a courier in costume delivered the dresses in branded packaging created specifically for the collaboration, along with a personal invitation and individual show tickets. This stage was accompanied by the first posts from opinion leaders tagging both brands and announcing the event.

The event itself took place as a private dinner at the gastro-show "Seven Wonders of the World".
Guests were greeted by costumed staff, welcomed with drinks and appetisers, and then immersed in an immersive gastronomic performance featuring actors, waiters, and a lighting narrative referencing different eras and cultures.
All guests wore Insulate dresses selected in line with the project concept. Photographers and videographers worked on-site to capture visual content.

The second touchpoint — posts from the event itself.
The third — post-event recaps and reviews with professional photographs.

Result

We structured the special project around multiple touchpoints.
First, we developed a look selection system: 9 opinion leaders and their partners chose ENCELADE dresses in advance through a dedicated service, ensuring no two outfits were the same.

The first touchpoint followed — invitation delivery:
a courier in costume delivered the dresses in branded packaging created specifically for the collaboration, along with a personal invitation and individual show tickets. This stage was accompanied by the first posts from opinion leaders tagging both brands and announcing the event.

The event itself took place as a private dinner at the gastro-show "Seven Wonders of the World".
Guests were greeted by costumed staff, welcomed with drinks and appetisers, and then immersed in an immersive gastronomic performance featuring actors, waiters, and a lighting narrative referencing different eras and cultures.
All guests wore Insulate dresses selected in line with the project concept. Photographers and videographers worked on-site to capture visual content.

The second touchpoint — posts from the event itself.
The third — post-event recaps and reviews with professional photographs.