We create and scale brands and their communications in the language of numbers and culture
@Department 22
/ About us
We research the market, shape a creative strategy, and grow brand equity
Your Partners in building brands from scratch and scaling what already exists
01
Flexibility and support
No more than 7 projects per month – maximum involvement, minimum templates
02
Reputation and confidence in the result
We are chosen by recommendation – clients come to us on the advice of those who have already appreciated the quality of our work
03
Broad experience and visual literacy / exposure
We constantly develop – we work both with the public sector and with growing businesses
/ How we work
We work from facts, not guesses
First we analyze real data, find bottlenecks and working patterns. Then we offer several clear scenarios with a logic of actions
At every step there is transparency: a roadmap, metrics, and result milestones
01
Introduction and briefing
Above all, our priority is a deep understanding of your business, goals, and objectives
02
Analytics and strategy
We create the strategic foundation of the project to clearly understand what we are working with
03
Creative and concept
We develop ideas that reflect the essence of the brand and engage the audience
04
Implementation and execution
We bring the strategy to life, run advertising campaigns, assemble special projects, and create brands and products
05
Analytics and optimization
We constantly measure effectiveness and adjust actions depending on business goals and metrics
06
Reporting and growth
We provide transparent reports and propose further steps for growth
/ Services
In the bureau we build a full cycle – from research to development and launch of advertising campaigns
Clients come to us with an idea or a task. We turn it into a strategy, a project, and a result.
PR & Influence
Strategic management of reputation and influence
PR & Influence
We build communication on audience behavior data and insights. We do not just capture attention, we create lasting impact through the right channels and partners.
Special projects
Influencer marketing
Partnerships
Events
Crops
Strategy
A map for moving in the right direction
Strategy
We study the market, target audience, brand, and trends to build a clear path: who you are, where you are going, and how to get there. The output is a living basis for all other actions. - Research (market analysis, competitors, interviews, trends) - Brand platform (mission, values, tone of voice, messages) - Promotion strategy (USP, positioning, channel selection)
Research
Brand Platform
Promotion strategy
Branding
Formation of identity and systematic communication
Branding
A brand is a collection of impressions. We build it so that it is consistent, recognizable, and evokes the right emotion. People recognize him at a glance and understand who he is and why he is needed. - Visual system (logo, palette, typography, photo style) - Brand strategy (positioning, DNA, history, values) - Communication field (tone of voice, narrative, manifestations in contexts)
Visual system
Brand strategy
Communication field
Production
Strategic content production
Production
We create full-service visual content, from shorts to large-scale campaigns. From concept to conversion. - Video content (formats for platforms and audiences) - Creative strategy (visual language, brand consistency) - Funnel integration(from recognition to sales)
Video content
Creative strategy
Funnel integration
Performance marketing
Systematic growth through paid traffic
Performance marketing
Paid advertising does not work as a separate channel, but as an extension of strategy, brand, and creativity. We look for the right people, speak to them in their language, and monitor the results at every stage.
We're thinking about the user's path, how the interface affects behavior. We are making a product that drives traffic, keeps an audience, and scales. - Design (landing pages, websites, services, AI integration) - User path design (conversion, engagement, scalability) - Visual implementation in the brand code
Design
Roadmap
Brand code
We are strategic partners. Our goal is to accomplish the task by building a system that will work and grow together with you
We work as a single system that unites strategy, analytics, and creativity
We strengthen brands and find solutions that deliver real growth
Victoria
Founder and CEO
Everything we create sooner or later starts speaking for us
Diana
Project lead / Project manager
Strong projects are born where structure meets creativity, but they work only when both listen to each other
Elizaveta
Business assistant
To have nothing to worry about, it is important to give your all. That is the motto I start every day with
Aliya
Brand designer
In design you can follow the rules and be aesthetic. Or you can break the rules beautifully and be memorable
Andrey
Commercial manager
At the core of any project is a person who can only be understood by sincerely embracing their idea. In a world of calculations and terms, I choose to rely on emotional intelligence
Victoria
Designer
Strategy and creativity are very important in design so they can become the brand’s voice and turn everything into a beautiful and effective story
Ekaterina
PR & Influence manager
Life is incredibly beautiful when you start noticing it – in people, their views, and ideas that we unite into strong teamwork
Jan
Creative copywriter
If creativity cannot change the world in a snap, it can at least make it stop and think about something
@Department 22
Contact us
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Ready to discuss a project?
Tell us about your project and we will build a strategy, assemble a strong visual system, and create working solutions that have impact
We are always in touch
Transparent communication
Clear action plan
After the first consultation you understand the next steps and the expected result
Who we areServicesCasesTeam
